Johnnie Highball: Disrupting the Status Quo

For many, Scotch evokes images of an older generation sipping by the fire—strong, traditional, and far from a social, daytime drink.

The Johnnie Highball campaign was designed to challenge these perceptions and disrupt the status quo. It aimed to:

• Recruit a new generation of Scotch drinkers with bold, disruptive messaging.

• Stand out with vibrant, eye-catching visuals that put Johnnie Highballs in the spotlight.

• Encourage immersion, inviting audiences to explore the best bars, set drink trends, and embrace Scotch in a whole new way.