Sen Flow was a nameless, start-up, fitness and wellness studio based in the heart of Sydney’s Vietnamese community, with a predominantly female clientele, when its owner Cathy Pahm asked us to create its brand from scratch. 

We deployed research, workshops and focus groups to outline the brand strategy, which led us to the name Sen Flow.

The brand identity that followed needed to stay true to the owner’s values, while building a strong connection to the local community. Who we simply asked to ‘Join the Sen Flow’.

A bold identity implemented across multiple touchpoints ensured Sen Flow stood out in a saturated market. This accelerated a rapid growth in memberships, with the now thriving business seen as one of the best fitness and wellness studios in south-west Sydney.