Amarna have the ambition to be the best-in-class experts in Green Hydrogen by helping companies achieve Net Zero carbon emissions. 

And we were asked to strategically position them and build a new brand identity to help them do just that.

We quickly learnt that Amarna is the name of an Egyptian Sun-God. Then, through a series of brand workshops and consultations with their senior team, we developed the mission statement of Striving for a Better Tomorrow, reflecting how the sun signifies a bright new day.

This in turn led us to our purpose of ‘crafted solutions in Green Hydrogen to accelerate decarbonisation’. And it was this purpose that allowed us to create a brand identity that while meticulous in detail, had the ability to evolve.

The tone and personality of the brand is personable and approachable, with the writing style short, simple, down to earth and laser detailed. After all, we are talking about a very technical service. 

The impact of the redesign has set Amarna Energy on course for rapid and sustainable growth and to lead the field in renewable energy solutions.