For two years and more, the pandemic was an exceptionally challenging time, acutely felt within the healthcare industry. With doctors, staff and patients all reporting increased anxiety and pressure daily.

This campaign aimed to ease some of those pressures by tapping into the scientifically proven benefits of acts of kindness 

Under three health-focused campaign tiers (Treat with Kindness, Spread Kindness and Kindness Has Side-effects), ‘Let’s Connect with Kindness’, with its simple messaging and bright, bold, dynamic design, was a constant reminder within SCS practices of the long-term impact acts of kindness can have, no matter how small.