Client: Sonic Clinical Services

The pandemic brought immense challenges, particularly within healthcare, as doctors, staff, and patients faced heightened anxiety and daily pressures.

This campaign sought to alleviate those stresses by leveraging the scientifically proven benefits of kindness.

Through three health-focused tiers—Treat with Kindness, Spread Kindness, and Kindness Has Side-effects—the Let’s Connect with Kindness campaign delivered simple, impactful messaging. Its bold, dynamic design served as a constant reminder within SCS practices of the lasting positive effects even small acts of kindness can have.